Transparency matters. This is a real Google Ads account comparison, with campaign names and status hidden for client privacy.
Total cost$24,035.24+5.91%
Cost / conv.$143.29−18.39%
Conversions167.73+29.78%
Conv. value / cost1.45+23.50%
Avg. CPC$3.03−17.43%
Spend increased only 5.91% while conversions increased 29.78%. Cost per conversion fell 18.39%, conversion value / cost improved 23.50%, and average CPC fell 17.43%.
How we help
Full-Funnel Google Ads. Maximum Growth.
Search captures high-intent demand. Shopping and Performance Max scale products. Demand Gen, YouTube and remarketing build and convert future demand.
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Search Ads
Capture high-intent customers actively searching.
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Shopping Ads
Show your products to shoppers ready to buy.
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Performance Max
Reach more outcomes across Google with AI-powered campaigns.
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Demand Gen
Build demand and generate new high-quality leads.
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YouTube Ads
Engage, build trust and drive action with video.
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Remarketing
Bring back interested users and convert them later.
Meet the team
The People Behind Your Growth.
Justin Jonkman
Founder & Google Ads Specialist
10+ years of experience managing millions in ad spend and helping ambitious brands scale profitably with Google Ads.
Google Ads focused
$10M+ Ad Spend Managed
95% Client Retention
Marco Visser
Google Ads Specialist
Performance-driven specialist focused on data, testing and scaling campaigns that deliver real results.
Performance Marketing
Testing & Optimisation
Growth Focused
Jamil Djema
Paid Specialist
Paid media specialist focused on building, optimising and scaling performance campaigns that drive measurable growth.
Paid Media
Campaign Optimisation
Performance Focused
Harley
Head of HR
Head of morale, snacks and breaks. Makes sure the team stays happy and productive every day.
Happiness Manager
Treats & Benefits
Chief Ball Officer
Our process
A clear plan. Better campaigns. Profitable growth.
We do more than manage campaigns. We audit the full setup, agree on a growth plan, build the right Google Ads structure and continuously improve it with real performance data.
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01 — Discovery & Audit
We find the opportunities
We start with your business model, margins, targets and growth goals. Then we audit your Google Ads account, conversion tracking, product feeds and competitive landscape to identify where performance is being lost.
Account healthTracking, structure, feeds and search coverage checked.
Tracking
92%
Structure
74%
Feed quality
81%
+3growth opportunities
-18%wasted spend
+24%coverage potential
02 — Strategy & Roadmap
We build the plan together
Before changing campaigns, we agree on priorities: which markets, products and audiences to focus on, how budget should be allocated and what success looks like over the next 90 days.
Tracking fixes, account structure and first tests.
Fix & test
Days 31–60Optimise
Read the data, improve signals and move budget.
Learn & improve
Days 61–90Scale
Scale winners while protecting efficiency.
Grow winners
03 — Build & Launch
We execute the strategy
We build and restructure campaigns, write ads, optimise feeds, set up audiences and make sure Google receives the right conversion data. Every campaign has a clear role in the account.
Once campaigns are live, the real work starts. We analyse search behaviour, test creatives and landing-page signals, shift budgets and scale what delivers profitable growth. You always know what changed and why.